We're from Melbourne Australia, founded by two mums on a mission to make parenting easier. Mon and Dan started b.box over 15 years ago with a cardboard prototype and a whole lot of passion. Today they lead a team of over 90 people across Australia, Europe and the US.

We continue to shake up the market with creative thinking, cool product ideas and our quintessential Aussie can do attitude and sense of fun.

We're excited to bring our iconic, award winning lunch and hydration products to US parents and kids looking for clever, cool and considered solutions for healthy eating and more value for fuelling busy family life.

We do! At our core we're problem solvers and creative thinkers, with over 125 awards for design excellence.

We shake up the market with products that empower kids and make parents lives easier. Every b.box product is designed and tested in consultation with parents and kids, ensuring they are intuitive, child centric and deliver quality, durability and value - with a cool, modern twist. Because at b.box, we know kids will be kids and we design for a kid's life.

Kids are our inspiration, at every age and stage.

We are curious, creative and listen to consumers, big and small. We create FUNctional solutions, redefining everyday eseentials to make them smarter, cooler and more convenient. Take our lunch and hydration collection. Inspired by a desire to fuel kids at school and on the go.

Our measure of success, consumer feedback. We love seeing kids and parents living their best life, b.box in hand.

Green is more than just a colour – it’s at the heart of our design philosophy.

b.box products are built to last, offering quality materials, durability and a commintment to choosing plaenet friendly materials and packaging, ensuring recyclability and longevity wherever possible.

Our products help minimise reliance on single use plastics and we are one of the few companies that offer replacement and spare parts for our products, ensuring longer use life thereby reducing landfill. It’s about choosing to reuse.

Always.

For a happy planet and happy kids.

It all began with our first baby, 'the essential baby box'. AKA the b.box. And the name stuck. No matter what product they're using, from drink bottles to lunchboxes, you'll hear consumers say that's 'my b.box' - the best brand endorsement of all!

Gender equality is a given at b.box. Not only are we female founded and run, but over 60% of our management team are women.

For us it's about inspiring the next generation of entrepreneurs (girls and boys) to grow up and see the equally important, yet unique value and perspective female voices and vision can bring to the table.

Our founders have 5 daughters between them and want the next generation to understand what's possible - not just as 'girl bosses', but as strong and successful leaders and role models.

When we don't limit ourselves by other people's preconceived ideas, anything is possible.